How to make a food video ad from one photo

A restaurant needs new food content every week, and a shoot for every menu item is not realistic. This guide shows how to make a food video ad from one photo of the dish using the Food and drink ad template, with a real example.

Step 1: photograph the finished dish

Plate it the way you serve it and take one clear photo in good light. That is the only photo this template needs. You can add a second photo and your logo if you want them.

Step 2: open the Food and drink ad template

Find it in the mockup library under Food and drink. It makes three close making shots, then the finished plate on a set you choose, then an ending of your choice.

Step 3: fill in the details

Field	What we typed
Product	Smash cheeseburger with melted cheddar, lettuce, tomato, onion in a toasted brioche bun with fries and burger sauce
How it is made	Beef patty sizzling on flat grill, cheddar cheese melting over beef, rich burger sauce drizzling on bun
Set	A rustic wooden table in a warm farmhouse
No text or logo in the video	Ticked

The How it is made line is the one that matters most: each phrase becomes one of the making shots, in that order. Write three short actions you would want a customer to see.

We ticked No text or logo for a clean clip you can caption in the app you post from. Leave it unticked to add your logo, business name, tagline and website on an end card instead.

Step 4: generate and post

Press Generate. We made this at 1080p (Creator plan); 720p works on every plan and on the free first video. A few minutes later it is in Your reels, vertical 9:16 with no watermark, ready for Instagram, TikTok or a boosted post.

Make one for every dish

Use the same template for the rest of the menu: a new photo, a new product line and new making steps. For drinks, describe the pour, the ice or the foam. Many restaurants and cafes make a batch in one sitting and post one a day.

Tips

• Shoot from slightly above, the angle people see the plate from at the table.
• Keep the making steps to things that really happen in your kitchen.
• Pick a set that matches your place: a marble counter for a cafe, a wooden table for a grill.