AI product photography for the shots you cannot set up
SuperReels does AI product photography in the playground's photo tab: describe the shot you want, add reference photos of your product, and get a new product photo made to that description. It is for scenes that would take a studio, props or a location to shoot, such as your product on a marble counter at sunrise or on a beach towel in summer.
Your first mockup video is free. No card needed.
How an AI product photoshoot works here
You start with two things. The first is a description of the photo: the surface, the background, the light, any props and the mood. The second is one or more reference photos of the product, so the model knows what it looks like.
The result is a new image made from that description, not an edit of the photo you uploaded. Your reference photos are a guide to the product's shape, colours and label, while everything around it is created fresh. That makes it good for placing a product in a scene you do not have, and it means you should check the label and details in each result before you use it.
Writing a description that gives professional product images
Describe the photo the way you would brief a photographer. Name the surface ("pale oak table"), the background ("soft out-of-focus kitchen"), the light ("morning sun from the left, gentle shadow") and the framing ("close, product centred, slight angle from above"). One or two props are plenty; a busy scene pulls attention from the product.
For reference photos, use clear shots on a plain background with the label facing the camera. A front view and a side view give the model more to match. If a result is close but not right, change one part of the description at a time rather than starting again.
Which plan you need
Product photos are made in the playground's photo tab. The standard image models are available on any paid plan, and the premium models are available on Creator and up. Each photo is priced in credits, and the cost is shown before you make it.
Once you have a product photo you like, you can also use it as the starting image for a video template, such as product ad or beauty product ad, so your photos and your videos share the same look.
How it works
- 1Pick a templateEach one is written for one kind of video and tested on real product photos before it goes live.
- 2Add your photo and a few detailsUpload a photo of your product from your phone and answer a few questions in plain words. There is no prompt to write.
- 3Post itA vertical 9:16 video arrives in a few minutes with no watermark, ready for TikTok, Instagram Reels, YouTube Shorts and Facebook.
Questions
Can it edit or retouch my existing product photos?
No. It makes new product images from your description, using your photos as a reference for what the product looks like. It does not retouch or remove backgrounds from the original.
Do I need a paid plan?
Yes. The standard image models are on any paid plan, and the premium models are on Creator and up. The free first video does not include product photos.
How many reference photos should I add?
One clear photo is enough to start. A second angle helps the model keep the product's shape and label closer to the real thing.
Will the product look exactly like mine?
The image is matched to your reference photos as closely as the model allows, but small details such as fine print can change. Check each result before you use it.
Can I use the images commercially?
Yes, commercial use is allowed, so you can use them on your shop, in ads and on social.
Guides
- 12 product photography ideas by product type
Twelve product photography ideas for skincare, candles, perfume, clothing, food and more, and how to make each one with AI photos or as a short video.
Make your first mockup video from a photo you already have
Free for your first video. No card needed.