Colour drop
A 15-second product launch video in 3D: your product lands in a world built from your colours, shows each feature in close-up, and ends on your name.
Product launch video
Launching a new product, a new colourway or a seasonal edition, when you want something that looks like a studio 3D spot rather than a phone video. Pick up to five brand colours and the whole world is built in them; list the features you want shown and each gets its own close-up before your name and tagline land on the end card. It suits cosmetics, drinks, gadgets, sneakers and packaged goods, and the vertical 9:16 format is ready for Reels, TikTok and Shorts.
What you fill in
- Product photo. Your product on its own on a plain background, well lit and sharp. Shape, colour and label are matched exactly.
- Colours. The world is built in these. Tap a swatch to pick one, or paste a hex code.
- What each scene shows. One part of your product per close-up, in order. Leave them blank and the camera circles the whole product instead.
- Product name. Written large on the end card. Short names come out cleanest.
- Tagline. Optional. Small under the name.
- Logo. Optional. Your logo on a plain background; PNG with a transparent background is best. It sits on the end card only, never on the product.
You get a 15-second vertical 9:16 video, at 720p on every plan and up to 1080p on Creator and Pro, with no watermark and cleared for commercial use. At 720p it costs 120 credits.
Questions about Colour drop
What do I need to make a product launch video with Colour drop?
One clear photo of your product on a plain background, your colours and your product name. A tagline, a logo and the list of features are optional; leave the features blank and the camera circles the whole product instead.
Can I use my exact brand colours?
Yes. Pick each colour from a swatch or paste its hex code, and the scene is built in those colours. The product keeps the colours, shape and label it has in your photo.
How long is the video, and where does my logo go?
Fifteen seconds, vertical 9:16. Your logo, if you add one, sits on the end card only, never on the product.